GDH 559

GDH 559 Co., Ltd. (Thai: บริษัท จีดีเอช ห้าห้าเก้า จำกัด), doing business as GDH, is a film studio subsidiary of the Thai entertainment conglomerate GMM Grammy. It was founded on 5 January 2016, as a successor to GMM Tai Hub (GTH) — Thailand's most successful film studio of the prior 11 years — which had been dissolved in December 2015 due to internal conflicts between the company's three major shareholders — GMM Grammy, Tai Entertainment and Hub Ho Hin. GDH had released films of various genres such as romance, comedy, horror and drama as well as the hit film Bad Genius.

Background[]

GDH was formed as a joint venture between GMM Grammy and Hub Ho Hin Bangkok following the closure of GMM Tai Hub. The company was registered on December 14, 2015, with registered capital of 150,000,000 million baht under the same shareholding proportion. With the departure of GTH's former president Visute Poolvoralaks, GMM Grammy and Hub Ho Hin rejoined to create GDH 559, which inherited almost all of GTH's creative personnel and resources.

According to Jira Maligool, the company name is said to stand for Gross Domestic Happiness, which refers to the happiness of spectators and workers, and the numbers in the company name refer to the date and year of the company's foundation as well as its number of new shareholders of 59 people. During its tenure as GTH, GMM Grammy holds 51% of its share and Hub Ho Hin Bangkok holds 15%, and of Tai Entertainment by 30%. Despite the management changes, GDH retains its same Bangkok headquarters as Hub Ho Hin Film and GTH and has since expanded to more companies around its neighbourhood.

The company used the placeholder trade name GDH Five Five Nine until an official logo was issued. It then changed its current trade name to simply GDH.